With the rise of emails and the growing importance of marketing and email, there has also come a rise of spam. It is becoming harder and harder to deliver the emails without being blocked by spam filters or email services. This leads to a decrease in the email deliverability, which results in missed opportunities to convert leads and increase the sales.
If you’re a beginner then you must realize the importance of staying out of the spam box of your customers. If you are able to do that, then you will have much better chances of engaging in a conversation with your customers and converting them into leads.
This article is a brief look at the different ways to keep emails out of the spam box, which ultimately helps increase deliverability rates.
Use of a Double Opt-In Process:
Most people who are looking to create a newsletter sign up type opt-in form are doing so to grow their email list for marketing purposes. It’s a great way to keep in touch with your audience, but you have to make sure that you’re using a double opt-in process.
This might intrigue your mind here: “What is a double opt-in process?” Well, a double opt-in process is when a potential subscriber has to explicitly opt-in to your email newsletter by clicking a link in an email sent to them. If the person doesn’t follow that link, they are not added to your email list but rather marked as unconfirmed contact. This is a very important step in the sign up process because it prevents you from having a list full of spambots and allows you to maintain a legitimate list of subscribers.
PS: You can use Mumara for your double opt-in sign-up forms. Mumara gives you the choice of whether to include the unconfirmed subscribers in your campaign or not.
Avoid Common Words and Phrases:
What are the words that nobody wants to see in their inbox? According to research, there are few “trigger words” that we would like to see the end of. When it comes to email marketing, these trigger words are the ones that get your emails flagged as Spam. It doesn’t matter how many emails you send or how great your offer is. If your emails contain any of these trigger words, you will probably end up in the Spam box.
Avoiding trigger words and phrases is crucial for email marketing success. So what are these trigger words? Well, the research found that some of the most common trigger words and phrases are: free, discounts, money, cash, get rich, free money, make money, make $1,000,000, etc. So what should you do with this information? The first and most important thing you should do is to avoid using any of these trigger words in your email campaigns.
Send Emails From A Verified Domain:
According to the latest statistics, around 25% of all email messages are spam. This means that if you are sending out 100 emails, 25 of those emails are likely to end up in the spam box. To make matters worse, nearly two-thirds of those emails will never be opened by the recipient. Spam filters are not only smart in detecting spam, they also go out of their way to prevent your emails from being sent to the inbox in the first place.
One of the best ways to avoid your emails ending up in the spam box is to make sure that your domain is verified. A verified domain is one that has been validated by the sending service provider, and this means that your domain name is authorized to send emails. If you are using a verified domain and your emails are still going to the spam box, then it is time to focus on some other issues.
Check Your Spam Score Before Sending The Campaign:
When you want to send out an email and make sure it gets to the inbox of your customers, use Mumara’s Spam Score Checker. It will allow you to know what your possible chance of being marked as spam is.
If the checker gives you a score above 5 then the chance of going to the inbox becomes less and you should make changes to your email to decrease your score. If you’re able to maintain the score below 5 then there are high chances that your email will land in the inbox of the recipient.
If you are in the spam box, then you will not be able to reach your customers and let them know about your products and services. The purpose of the spam score checker is to let you know beforehand the possible destination of your email.
Clean Your List Often:
With the constant influx of new subscribers, it can be easy to forget that not every email address on your subscriber list is legitimate. If you’ve been sending email newsletters, special offers, or sending other emails to the same subscriber over and over again, there is no telling how many phony email addresses may have been subscribed. To make sure you don’t have any phony email addresses on your list, you need to clean your list from time to time.
When you clean your list from time to time, you’ll not only get rid of any fake emails, but it will help raise the quality of your list, which always helps your company look more professional. You can clean your list with Mumara in various ways.
One way is to remove the invalid email addresses when you upload your list on Mumara. Mumara runs a check and separates the invalid email addresses. Another way is to remove the bounce addresses, Mumara allows you to remove the bounce addresses from the list based on the result of a campaign.
It can be a real battle to make sure your emails are going to the right place. The fact is that there is always a risk that your email will end up in the spam box. This can make you feel like you’re getting no results from your hard work. But you can apply the above techniques to ensure that doesn’t happen! We hope this article has provided you with some useful information.